Brand Kit
Everything you need to represent Time to Eat. Colors, typography, mascot, and social media guidelines.
Brand Identity
Name
Time to Eat — always three words, always capitalized. Never "TimeToEat", "Time To Eat" (all-caps), or "TTE".
Tagline
The modern dinner bell app.
One-liner
One tap to notify your family, roommates, and friends that dinner is ready.
Mascot
"Ding" — a friendly dinner bell character with a face, rosy cheeks, and waving arms. Ding has four moods: happy, excited, waving, and sleeping. Always rendered as SVG, never raster.
Brand Voice
Warm, playful, and inviting — like calling your family to the table. Never corporate, never salesy. Think "friendly neighbor" not "tech startup."
Color Palette
Cream
Backgrounds, light surfaces
Orange
Primary actions, accents, CTA buttons
Terracotta
Hover states, bell rim, depth accents
Sage
Success states, secondary accents, badges
Dark
Body text, headings, footer background
Typography
Aa
Extrabold 800
Headings, CTAs
Aa
Bold 700
Subheadings, labels
Aa
Semibold 600
Buttons, links
Aa
Regular 400
Body text, descriptions
Time to Eat
Wordmark — "Eat" uses the orange-to-terracotta gradient
Logo & Mascot
Profile Picture
Ding on orange circle
On Cream
For light backgrounds
On Dark
For dark backgrounds
Social Media
Handles
TikTok
@gettimetoeat
@gettimetoeat
X / Twitter
@gettimetoeat
Hashtags
Primary
Secondary
Content Pillars
Launch buzz
App launch countdown, behind-the-scenes, first user moments
Feature education
Quick demos of Tables, reactions, SMS invites, streaks
Mealtime culture
Relatable family dinner moments, "dinner is ready" memes
Streak celebrations
Milestone graphics for users hitting eating streaks
User stories
Real families sharing how they use Time to Eat (post-launch)
Post Templates
Mascot on orange circle with "Time to Eat is here!" headline. App Store + Google Play badges below. Keep it clean — one CTA.
Phone mockup showing the feature in action. Bold headline at top, 2-line description below. Use cream background with subtle blob.
Warm-toned card with emoji + tip text. Example: "Pro tip: Set your notification sound to the dinner bell — they'll never ignore it." Relatable, not preachy.
Fire emoji + streak count in bold. "7 dinners together this week!" Confetti or spark accents. Encourage sharing.
Banner Spec
The modern dinner bell app
Time to Eat
Social banner — orange-to-terracotta gradient, white tagline, mascot in corner. Use for X/Twitter header, Instagram highlights, TikTok profile.
Time to Eat is a product of Clearly.